Influencing Buyers
Manufacturers, seed companies, and other businesses produce images of
their products in any affordable format that will catch the public’s
eye. Product literature from the 19th and 20th centuries contains a wealth
of visual evidence about material culture and marketing strategies. [View
Books]
Influencing Design
The study and practice of architecture depends on images to convey its
visual qualities. The contributions of architects, from the Roman engineer
Vitruvius to the 19th-century American architect Asher Benjamin, were
published with detailed and carefully prepared drawings. The wide dissemination
of these illustrations inspired and influenced generations of architects
and builders to revive elements of classical design. [View
Books]
Influential Illustrators
Individual illustrators have influenced generations of followers. Their
ideas for graphic treatments have found applications beyond the pages
of books, in innovative uses of color, design motifs, and typographic
elements for home furnishings and decorative arts around the world. [View
Books]
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