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Cohen Rosenthal (1886-1975)
Born: Rakow, Russia
Came to the United States in 1905.
William Rosenthal, a fellow Russian immigrant, in 1907.
the early 1920s, after working for over a decade as a seamstress,
Rosenthal, her husband, William, and Enid Bisset opened Enid Frocks,
a small New York custom dress business.
the time, the flat-chested, boyish look was in fashion, and women
achieved it by wearing a tight bandeau. The Rosenthals, though,
felt that their dresses would fit best over a natural bust line
rather than a flat one. Together, they designed the first modern
"cupped" brassiere in 1922 and named it "Maidenform."
due to overwhelming demand for their brassieres, the Rosenthals
and Bisset formed the Enid Manufacturing Company, later Maidenform,
Inc., and produced the Maidenform brassiere exclusively.
her husband concentrated on design, Rosenthal oversaw the promotional
and financial aspects of the business. Innovative and savvy, she
began an aggressive print and radio advertising campaign in the
1930s - making Maidenform the first intimate apparel company to
co-founder of what is now a multibillion dollar business, Rosenthal
served first as treasurer, then president, chief executive officer,
chairman and, until her death, honorary chairman of the board.
1963, Rosenthal was the sole female member of an apparel industry
delegation to visit the Soviet Union on a cultural exchange trip
for the study of Russian manufacturing techniques.
from the following sources:
-Excerpted from The National Cyclopaedia of American Biography,
[edition], s.v. "Rosenthal."