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Trade Literature

Suggested Reading


Gray's Horse Powers

Ames, Kenneth L., "Trade catalogues and the study of history," in Accumulation & display: mass marketing household goods in America, 1880-1920 /
([Winterthur, Del.]: Henry Francis du Pont Winterthur Museum, 1986. pp. 7-14

Baker, T. Lindsay. North American Windmill Manufacturers' Trade Literature (Norman, Ok: University of Oklahoma Press, 1998)

Baker, T. Lindsay, "Researching history through trade literature," History News, vol. 53, no. 1 (Winter, 1998), pp. 24-27

Crom, Theodore R. Trade Catalogues, 1542-1842. Melrose, Fla.: T.R. Crom, 1989.

Culbertson, Margaret, "Mail-order architecture: Plan books and American house design," in Consumer culture and the American home, 1890-1930 (Beaumont, TX: McFaddin-Ward House, 1988); pp. 65-69

Davis, Audrey B. The finest instruments ever made: a bibliography of medical, dental, optical, and pharmaceutical company trade literature, 1700-1939 (Arlington, Mass.: Medical History Pub. Associates, c1986)

Gitner, Fred (compiled and edited by) Medical trade catalogs at The New York Academy of Medicine Library: a bibliography / (New York, NY: The New York Academy of Medicine, 1995)

Gottfried, Herbert. "Building the picture: trading on the imagery of production and design," Winterthur Portfolio, vol. 27 no.4 (1992) pp.235-253.

Hagley Museum and Library. Trade catalogs in the Hagley Museum and Library by Nina de Angeli Walls. (Wilmington, Del.: Hagley Museum and Library, 1987)

Jennings, Jan. "Drawing on the vernacular interior," Winterthur Portfolio, vol. 27 no. 4 (1992) pp. 255-279

Kernan, Michael, "Generations of old mail-order catalogs make colorful index to what folks prized and paid for, way back when," Smithsonian vol. 22 (April 1991), pp. 32-33

Kurutz, Gary F., "California commercial catalogs: from hosiery to hardware on exhibit," California State Library Foundation Bulletin, no. 56, (July, 1996) pp. 15-28

Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing. (Baltimore: John Hopkins University Press, 1998)

Lears, Jackson. Fables of Abundance: A cultural history of advertising in America (New York: Basic Books, 1994)

MacLean, Jayne T., "Nursery and seed trade catalogs," Journal of NAL Associates 5(3-4) (1980) pp.88-92.

McKinstry, E. Richard. Trade catalogues at Winterthur: a guide to the literature of merchandising, 1750-1980. (New York: Garland Publishing, 1984)

McMurray, Elizabeth. At home in the thirties: the EKCO Collection of trade catalogues. London: National Art Library, Victoria & Albert Museum, 1995. [Exhibition catalogue]

Mount, Ellis (ed.) The role of trade literature in sci-tech libraries. (New York: Haworth Press, 1990)

Norris, James D. Advertising and the Transformation of American Society, 1865-1920. (New York: Greenwood Press, 1990).

Ratner, Rhoda. "Historical research in trade catalogs," Science & Technology Libraries, vol. 10 (Summer, 1990); pp. 15-22

Reiff, Daniel D. Houses from books: treatise, pattern books, and catalogs in American architecture, 1738-1950: a history and guide (University Park, Pa.: Pennsylvania State University Press, 2000)

Romaine, Lawrence B. A guide to American trade catalogues, 1744-1900. (New York: Dover, 1990)

Schlereth, Thomas, "Country stores, county fairs, and mail order catalogs: consumerism in rural America," in Consumer culture and the American Home, 1890-1930 (Beaumont, TX: McFaddin-Ward House, 1989); pp. 27-45

Smith, Gaye. Trade Catalogues: A Hundred Years, 1850-1949. (Manchester: Manchester Metropolitan University Library, 1992)

Thompson, Neville, "Trade catalogues in the Winterthur Library," Magazine Antiques, vol. 161, no.1 (January, 2002); pp. 206-211

Travers, Irene L., "Trade literature at the National Museum of History and Technology [currently the National Museum of American History]" Special Libraries, vol. 70, no. 7 (1979) pp. 272-280

Williams, Chauncey L. The dual role of manufacturers' catalogs in industrial marketing (New York: Sweet's Catalog Service, [1940?])

-- Compiled by Jim Roan, National Museum of American History Library
Updated: 29 May 2003



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