Biographies of American Seedsmen and Nurserymen Olds, Leavitt L.–Madison, Wisconsin–L. L. Olds Seed Co. was established in 1888.  Olds was a potato farmer who expanded into a breeder, grower and retailer of potatoes for seed.  The company expanded its business to become a wholesaler and retailer of all farm, garden and turf seeds.  In 1988, the company was sold to Van der Have USA.
Sources:  SW2